Life and Health Insurance

Brief overview of 2012

Last year, following the acquisition of AXA Life Insurance Inc., SSQ Financial Group proudly launched SSQ Insurance, its new individual insurance subsidiary. Several major milestones were reached during the year. The focus was on integrating our business models, employees, technologies and processes, as well as offering quality products and maintaining harmonious relationships with our partners.

Launch of SSQ Insurance

SSQ Insurance was officially launched in March 2012. As part of this launch, we updated all our marketing documents; our new image with the SSQ colours displaying the slogan "We thrive on mutual trust" that reflects our commitment to providing high quality products and services. We also introduced a significant decrease in premiums for our Term life insurance and Loan Insurance products, and thus improving our position in the market. Moreover, almost 850 advisors participated in the conferences that were held last spring in several cities in Quebec and Ontario to promote the launch.

Merging of sales and marketing teams

Business synergies between the individual insurance and investment and retirement business lines were quickly identified. At the start of the year, we reviewed our distribution model and successfully merged the sales and marketing teams so that our partners can benefit from our best practices. Our standardization efforts to better serve you will continue well into 2013!

System migration and integration

Furthermore, the migration of Internet and Extranet sites to SSQ's platforms was successfully completed. We also undertook the integration of computer systems (Ingenium and LifeSuite), a large-scale project that was completed thanks to the considerable effort from our teams and collaboration of our agencies and advisors.

SSQ Days

The first SSQ Days, which were focused on insurance and investment products, were an unprecedented success! These conference days took place in October and November in Quebec City, Montreal, Waterloo and Vaughan, where experienced and passionate presenters shared their extensive knowledge with over 750 advisors who were in attendance. The SSQ Days were sold out, another resounding success this year!

Forecast for 2013

As these integration projects are almost completed, we begin 2013 with great enthusiasm! We are once again ready to give you the tools and offer you competitive products that meet the changing needs of your clients. We remain committed to offering you a full range of products to support you in your business and meet your service needs. SSQ Insurance would also like to grow its presence throughout Canada and continue to build strong and profitable business relationships. It looks like 2013 will be a good year. Stay tuned!